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Apple crushes creative tools (and spirits) with latest iPad Pro ad

The new iPad Pro ad wants us to "imagine all the things it’ll be used to create". But the ad itself was a demonstration of the opposite.

Deadend

May 10, 20245 min read

About Deadend: We make clothing inspired by the alternative rock, indie films and psychedelic literature of the 1990s and 2000s. We make only limited quantities of each design and product, because who wants to wear something worn by everybody else? We make sure all our clothes use

the finest materials and processes and are affordably priced, because we're really hoping to prove that it's possible to run a business successfully without being greedy. Oh, and sign up today on www.deadend.in for a 10% discount and regular invites to exclusive Deadend gigs and events.

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