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Nothing But Net: How culture creation helps brands score big

For brands, advertising that infiltrates popular culture is not a cost; it's an investment in cultural resonance.

counter couture

Nov 18, 20246 min read

About Deadend: We make clothing inspired by the alternative rock, indie films and psychedelic literature of the 1990s and 2000s. We make only limited quantities of each design and product, because who wants to wear something worn by everybody else? We make sure all our clothes use

the finest materials and processes and are affordably priced, because we're really hoping to prove that it's possible to run a business successfully without being greedy. Oh, and sign up today on www.deadend.in for a 10% discount and regular invites to exclusive Deadend gigs and events.

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